Established nearly 10 years ago, Creative Distribution Ltd has grown into one of Europe's largest and most innovative independent video games distributors. Creative is involved in every stage of the games industry from software development and publishing to wholesaling and direct consumer sales.

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Due to the convergence of the gaming and toy industries, Creative has begun to establish a fast growing toy business, which was formed to meet the demand from its retail customers for toy lines to put on shelf alongside video games. Visit the Creative Toys Company website to find out more.